Short summary

• Pets4Homes has acquired Breedera, the app that helps responsible breeders stay organised and compliant.
• One place for records: heat cycles, matings, whelp dates, weights, feeds, vaccinations, treatments, vet visits and waitlists.
• Meet Mike White, Breedera’s founder and our new Head of Breeder Success—building tools with breeders, for breeders.
• Proven and trusted, try now - Download here

We’ve got some exciting news to share. Pets4Homes has acquired Breedera, the UK-born app that helps responsible breeders stay organised and compliant while raising healthy, well-socialised pups.

How Breedera supports responsible breeders

If you haven’t discovered Breedera yet, here’s the simple idea behind it. Breeding should be built on care, planning, and trust. That means keeping accurate records from the first signs of a heat cycle to the moment each puppy heads to their new home.

Breedera brings everything together in one easy place. You can log heat cycles and matings, track temperatures to predict whelp dates, record weights and feeds, note vaccinations, treatments, and vet visits, and even manage your waitlist for new owners. All your information is stored securely in the cloud, and your records always belong to you.

Download in App Store
Download for Android

Meet Mike White

We would also like you to meet Mike White. Mike is the founder of Breedera and has spent years building it side by side with breeders. The story started in a very down-to-earth way. Mike kept hearing the same thing over and over again. ‘Too much paperwork.’ ‘Too many spreadsheets.’ ‘Not enough time for the dogs.’ So he rolled up his sleeves, sketched an early version in his evenings and weekends, and took it to breeders for straight talking feedback. They tried it, they loved it, they asked for improvements, and Mike listened. The result is an app shaped by real-life breeding, not by theory.

Purpose first, paperwork second

As Mike puts it, the purpose has always been simple. Give breeders their time back to focus on what really matters. Paperwork is important for licensing, transparency and new owner support, but it should not crowd out the hands on work that keeps mums and pups happy. Breedera has earned trust because it helps with both. Records are accurate and ready for inspection. Day to day tasks are easier. Stress goes down. Standards go up.

The Pets4Homes view

At Pets4Homes we share Breedera’s ethos. Pets are not products. A responsible breeder offers a complete service built on care. That means choosing the right parents, supporting mum through pregnancy, tracking every stage of growth and health, socialising pups thoughtfully and matching each one with the right family. Good records make that work visible. They also protect everyone involved. Acquiring Breedera therefore felt as a natural step, it helps you keep the full journey organised so you can focus on what matters most: the health and happiness of your dogs.

What you can expect next

Breedera will continue to operate as an independent product, with the same focus on helping responsible breeders stay organised and in control. Our goal hasn’t changed. We’re here to take away the admin load so you can focus on what matters most.

Now, through Pets4Homes, you’ll simply gain another way to make your work easier. Over time, you’ll see new features that help connect your Breedera records directly to your Pets4Homes listings. This means less time copying details across, and more time with your dogs.

Your data stays yours, and Breedera will keep evolving as the trusted tool built for breeders.

Proven, reliable, and breeder-approved

Breeders have been using Breedera since its early days and it now serves thousands of active users. The average app rating is strong and the community grows mostly through word of mouth. Breedera has appeared at Crufts, partnered with well-known names in the breeder community, and kept investing in the details that matter in the whelping box as well as during council inspections. The focus is always the same. Make responsible routines easy. Keep data safe. Help breeders show their work in a clear and friendly way.

Mike’s new mission at Pets4Homes

We are excited about what comes next and Mike is too. In his words, joining forces with Pets4Homes means the support can now run from the first signs of a heat cycle all the way to the moment each puppy leaves with the right family. He will be part of our team as Head of Breeder Success, meeting breeders across the country, listening, and making sure the tools fit the day-to-day reality of your set up whether you are just starting out or running a larger operation.

The heart of it all

This is a massive step toward a straightforward promise. We will help responsible breeders focus on their animals by removing the burden of admin and record keeping, so your energy goes where it matters most. Welcome, Breedera. And welcome, Mike. We cannot wait to build the next chapter together with you!

About Breedera (quick facts)

• Founded in 2018 (originally “PuppyFat”); rebranded to Breedera in 2023
• ~5,000 monthly active users across 91 countries; 4.6 average app rating
• Partnered with Purina UK (featured at Crufts 2023–2025)
• Bootstrapped with positive cash flow; user base doubled in the past two years

Learn more about Breedera
Download in App Store
Download for Android