Crufts is widely celebrated as the largest and most prestigious dog show worldwide, attracting tens of thousands of dogs and their owners annually. However, the 2015 event, held over four days in early March at Birmingham’s NEC arena, was overshadowed by several controversies that divided opinion among the nation’s dog lovers.
At its core, Crufts is a breed show showcasing the best examples of each pedigree breed competing for top honours. Yet, concerns around certain breed standards persist. Critics highlight that selective breeding focusing on appearance rather than robust health can reward harmful traits and compromise canine welfare. Following the 2008 "Pedigree Dogs Exposed" documentary, The Kennel Club has made efforts to reform problematic breed standards, but many feel significant health challenges remain within some breeds.
The RSPCA famously boycotted the show, positioning that events like Crufts can contribute to unnecessary suffering and encourage pedigree breeding over supporting existing shelter dogs. They used social media during the event to promote adoption and responsible dog ownership, urging the public to favour rescue dogs.
A deeply distressing event at Crufts 2015 was the sudden death of Irish setter Jagger, which police investigations later linked to deliberate poisoning via contaminated meat. This malicious act cast a shadow over the show, raising serious concerns about safety for competing dogs and prompting calls for stricter security and vigilance at such events.
The winning Scottish terrier, Knopa, handled by Rebecca Cross, sparked debate. The handler repeatedly lifted the dog by its tail to display conformation, a practice acceptable in some countries but against The Kennel Club's UK guidelines. Despite warnings, this continued, prompting calls for reviewing standards around handler behaviour and contest fairness.
Outside the show ring, a disturbing viral incident involved a border collie owner mistreating his dog in a parking area, causing widespread public outcry and highlighting the need for vigilance regarding animal welfare not just on stage but throughout the event environment.
During the Best in Show presentation, a protestor from PETA interrupted the event displaying a “Mutts Against Crufts” banner. This act underscored ongoing societal debates about the ethics of pedigree dog shows and their place in modern pet culture.
Critics questioned some judging decisions and overall handling quality across the competition. Observers noted inconsistencies that fueled frustrations about the transparency and ethics of the judging process, fostering calls for improved oversight.
Channel Four took over the televised rights from the BBC post-2008, with the latter’s reduced support signalling shifting public and media attitudes toward pedigree shows and an emerging spotlight on health and welfare issues in dog breeding practices.
While Crufts 2015 displayed remarkable canine talent and memorable moments, these controversies highlight ongoing challenges within the show dog community, reinforcing the broad public interest in promoting healthy, ethical breeding and the welfare of all dogs.