Is the Pug’s Popularity Declining in the UK? 2025 Update

The pug has long been the UK’s third most popular dog breed, cherished for its distinctive flat face and charming personality. Every year, thousands of new owners choose pugs as their next faithful companion.

However, pugs belong to the brachycephalic group of dogs—characterised by their flat faces—which can lead to complex health challenges. These include breathing difficulties, eye problems, and skin infections. The breed’s conformational traits, especially exaggerated flat faces, significantly impact their welfare.

The combined popularity and health concerns around pugs have attracted attention from the Kennel Club, animal welfare organisations, and veterinary bodies. These groups have increased efforts to educate potential pug owners about the realities of caring for this breed, particularly concerning health risks and responsible breeding.

What do the Kennel Club registration statistics indicate?

The Kennel Club recently reported a marked decline in pug registrations. Comparing the first six months of 2018 and 2019, there was a 36% drop in pedigree pug registrations, falling from 5,061 to 3,497.

• This represented a decrease of 1,564 fewer registered pug puppies in the given period.
• It marked the first notable drop in pug demand for nearly a decade among pedigree breeders.

It’s important to note that these figures only reflect pedigree registrations and do not account for non-pedigree or unregistered pugs, which form a sizable proportion of the breed population.

Insights from Pets4Homes advert statistics

Pets4Homes data includes both pedigree and non-pedigree pugs through adverts for sale, offering a broader view of pug popularity. Our analysis covers a full year per period, from 1 October 2017 to 30 September 2018, and 1 October 2018 to 30 September 2019.

• The number of adverts placed for pug puppies and dogs for sale fell from 11,136 in the first period to 9,416 in the second.
• This translates to a decline of approximately 16.7% in adverts placed, suggesting fewer pugs offered for sale overall.

This difference in the rate of decline compared to the Kennel Club suggests a more moderate drop when considering the wider pug population beyond registered pedigrees.

Factors driving the decline in pug popularity

The recent decline in pug popularity is influenced by several factors related to breed health, owner awareness, and shifting trends:

• Health and welfare concerns: Pugs' flat-faced anatomy predisposes them to brachycephalic obstructive airway syndrome (BOAS), eye and skin problems, leading to ongoing veterinary challenges and ethical questions about breeding.
• Public awareness: Media coverage and campaigns by animal welfare groups have highlighted the health effects of exaggerated features, causing many potential owners to seek alternatives.
• Shifting buyer preferences: Interest has been moving toward breeds with less extreme physical traits and better health prospects, such as miniature dachshunds or other small breeds.

Best practices for responsible pug ownership

For those who love the pug and are committed to providing a good life, responsible ownership is essential. Here are key recommendations:

• Choose reputable breeders or adopt: Opt for pug puppies from breeders who prioritise health screening and breed for welfare rather than appearance alone.
• Regular veterinary care: Ongoing health checks help manage risks related to breathing, eyes, and skin conditions common in pugs.
• Weight and exercise management: Maintaining a healthy weight reduces breathing strain. Gentle, regular exercise is important.
• Avoid breeding extremes: Support breeding practices that favour moderate facial features to reduce the prevalence of brachycephalic syndrome.
• Educate potential owners: Awareness of breed-specific health needs and realistic care commitments helps ensure pugs find loving, informed homes.

Conclusion and outlook

Both Kennel Club and Pets4Homes statistics confirm a notable decline in pug popularity in the UK around 2018-2019, with the trend continuing into recent years according to broader data. This reflects growing recognition of the health challenges linked to pugs' flat faces and the rise of responsible ownership considerations.

Prospective pug owners are encouraged to thorough research and choose ethically bred dogs, prepared to manage their unique care needs. By doing so, we can promote healthier, happier lives for this much-loved breed despite the recent changes in popularity.