Labrador Retriever Popularity in the UK: 2025 Trends Explained

The Labrador Retriever has long been the UK's most popular large dog breed and maintains a special place in British hearts. Known for their friendly, intelligent, and adaptable nature, Labradors are beloved family companions, therapy dogs, and working assistance animals.

While some perceptions suggested the Labrador might be losing ground, up-to-date figures for 2025 confirm that this breed remains firmly at the top or just shy of it in popularity rankings. Let's explore how the Labrador's popularity has evolved, the factors influencing breed trends, and the broader context of UK dog ownership today.

Measuring Labrador Retriever Popularity in the UK

The breed's popularity is assessed using multiple data sources. Two primary indicators are:

• Kennel Club puppy registrations: The Kennel Club records pedigree registrations annually, providing an official tally of new Labrador puppies registered each year. Registrations offer insight into breeder activity and demand for pedigree pups.
• Online listings and searches: Platforms like Pets4Homes track adverts and searches for Labradors for sale, encompassing both pedigree and non-pedigree dogs across all ages. This data gives a broader view of actual availability and demand.

By analysing these combined metrics, we get a comprehensive snapshot of the Labrador's standing among UK dog breeds.

Popularity Trends Over the Past Decade

From 2008 to 2017, Kennel Club registrations for Labradors fluctuated notably. The peak year was 2008 with 45,233 new pups registered, while 2015 saw a relative low of 32,507. By 2017, the registrations rose moderately to 35,068.

Following the COVID-19 pandemic's surge in pet ownership, 2021 witnessed a spike in registrations overall, temporarily buoying Labrador numbers. However, registrations declined slightly in 2022 and 2023, with 38,074 Labradors registered in 2023—still a dominant figure though lower than the pandemic peak.

Online data shows the Labrador slipped from fourth to fifth place in breed popularity in 2018 on Pets4Homes, pushed by rising interest in hybrid and smaller breeds.

Is the Labrador Retriever Losing Popularity?

While Kennel Club registrations and online listings indicate a slight decline during certain periods, the Labrador remains an immensely popular breed, holding a firm top five position nationally. Their numbers have seen a recent uptick, reflecting sustained demand.

The breed's position has also been impacted by the massive rise of breeds like the French Bulldog—which experienced a registration increase of over 7,500% from 2009 to 2021—and the growing popularity of crossbreeds like the Cockapoo, a designer breed prized for its friendly temperament and medium size.

Understanding the Competition: French Bulldogs and Cockapoos

The French Bulldog has surged to become one of the UK's most sought-after breeds. Its compact size, urban adaptability, and distinctive personality make it very appealing, especially in city settings. However, prospective owners should be mindful of the breed’s health challenges, including respiratory issues, requiring careful breeder choice and owner preparation.

The Cockapoo combines the traits of the Cocker Spaniel and Poodle, appealing for a hypoallergenic coat and sociable nature. As a hybrid, it is not registered by the Kennel Club but has nonetheless become a top contender in medium-sized dog popularity rankings, showing strong growth in recent years.

What Drives UK Dog Owners' Breed Preferences Today?

• Lifestyle fit: Many UK owners prefer breeds well suited to modern, often urban living. Trends favour smaller, low-maintenance, and adaptable dogs.
• Health and welfare: Ethical breeding has gained prominence, with 75% of UK breeders conducting genetic health testing to ensure healthier puppies, increasing owner confidence and breed reputation.
• Companion and family appeal: Dogs that are friendly, trainable, and good with children maintain enduring popularity — areas where the Labrador excels.

Should You Consider a Labrador Retriever?

Despite emerging competition from newer or designer breeds, the Labrador Retriever continues to offer an unbeatable mix of temperament, versatility, and reliability. Their well-documented nature as loving, active family pets and working dogs makes them a solid choice for many households.

Prospective Labrador owners should seek out reputable breeders who prioritise health, socialisation, and responsible practices to support lifelong wellbeing.

Conclusion: The Labrador’s Strong Position in 2025 and Beyond

In summary, while the Labrador Retriever faces some competition from rapidly rising breeds like the French Bulldog and popular crossbreeds such as the Cockapoo, it remains a beloved staple among UK dog owners in 2025. Kennel Club registrations and online data confirm their top-tier rank, with strong numbers and continued demand.

Labradors’ friendly nature, trainability, and suitability for families ensure they are not losing popularity but evolving within a dynamic and diverse canine landscape.

If you are considering welcoming a dog into your home, the Labrador Retriever remains an excellent choice—combined with a commitment to responsible breeding and ownership, you can enjoy a fulfilling partnership with one of Britain’s best-loved breeds.