Is the Shih Tzu dog breed falling out of fashion?

The Shih Tzu remains a well-loved companion dog in the UK, known for its long, luxurious coat and affectionate nature. While often mistaken for a toy breed, it is classified as a utility breed and consistently ranks around ninth or tenth in popularity among UK dogs, with an estimated population ranging from 189,000 to over 300,000 dogs depending on the source. However, recent trends indicate a slight decline in its popularity[source].

Popularity Trends in 2025

According to Dogs Trust's 2024 census data, the Shih Tzu is among the third or fourth most popular companion breeds, behind giants such as the Labrador, Staffordshire Bull Terrier, and French Bulldog. Data from 2022 to 2024 shows a modest reduction in Shih Tzu puppy registrations, likely influenced by growing awareness of health concerns associated with brachycephalic breeds and campaigns from The Kennel Club and animal welfare organisations. Despite this, the Shih Tzu remains a sought-after choice for those wanting a small, affectionate dog that adapts well to indoor or urban living.

Health Considerations for Shih Tzu Owners

As a brachycephalic dog, the Shih Tzu can face particular health challenges such as breathing difficulties, eye issues, and skin fold infections. Recent research from the Royal Veterinary College (RVC) shows that Shih Tzus generally suffer fewer health problems compared with more extreme flat-faced breeds like French Bulldogs or Pugs but are prone to conditions like periodontal disease, anal sac impaction, and ear disorders[source].

Responsible breeding practices are crucial to avoid exaggerating the breed’s flat muzzle, which can worsen these issues. The Kennel Club continues to encourage breeders and owners to prioritise health and vitality over appearance to improve the Shih Tzu’s quality of life.

Advice for Responsible Buying and Ownership

Potential Shih Tzu owners should always seek reputable breeders who conduct health testing and breed to reduce health risks instead of exaggerating flat-faced features. Buyers should prepare for the ongoing grooming requirements due to the dog’s long coat and maintain regular dental and ear care to prevent common health problems.

Understanding brachycephalic health risks is essential; owners are urged to avoid purchasing puppies from sellers or breeders promoting extreme physical traits that may threaten the dog's wellbeing. Another highly responsible option is adopting from breed-specific rescue centres, which helps give a second chance to dogs in need and supports better welfare practices.

What do the Kennel Club and Advert Data Show?

The Kennel Club’s historical data shows a fall in Shih Tzu puppy registrations in recent years, with a reported drop of approximately 23% between 2018 and 2019. Corresponding advert data from Pets4Homes for Shih Tzu puppies for sale also reveals around 15% fewer advertisements in the latest 12 months compared to the previous period.

These figures reflect a real decrease in the breed's popularity but reinforce the need for prospective owners to focus on health and ethical acquisition.

Is the Shih Tzu Falling Out of Fashion?

In summary, while the Shih Tzu’s popularity has slightly declined in the UK due to health awareness campaigns and changing buyer preferences, it remains a cherished breed for many. Its gentle nature, relatively manageable size, and charming personality continue to attract devoted owners.

Choosing a Shih Tzu should come with an informed commitment to responsible ownership, health-conscious breeding, and a lifelong dedication to the dog’s welfare.