Briards are not inherently aggressive but are protective dogs with strong guarding instincts. They are generally outgoing, affectionate, and eager to please, yet they can show dominance if not properly trained. Proper socialisation and consistent training are essential to prevent any aggressive behaviour, and responsible breeders selectively avoid aggressive traits, distinguishing protectiveness from true aggression.
The cost of a Briard puppy in the UK usually ranges from around £600 to £1,100, depending on the breeder’s reputation, lineage, and location. Additional ongoing costs such as food, veterinary care, and insurance may add approximately £80 per month to the total expenses of ownership.
Briards are naturally protective and alert, so they may bark to signal discomfort or alert their family to potential threats, but they are not known for excessive or unnecessary barking. Their barking is typically a purposeful response related to their guarding instincts rather than frequent or constant noise.
Briards are considered a relatively rare breed, especially outside their native France, as they require experienced owners due to their strong personality and training needs. Their rarity is also influenced by controlled breeding practices aimed at maintaining good temperament and health, resulting in fewer puppies available compared to more common breeds.